Pacran® (Whole Cranberry Fruit Powder — Givaudan/Naturex)

Vaccinium macrocarpon
Evidence Level
Strong
2 Clinical Trials
6 Documented Benefits
4/5 Evidence Score

Pacran is a branded whole-fruit cranberry powder from Givaudan (formerly Naturex), delivering a standardized profile of cranberry's bioactives, proanthocyanidins (PACs), anthocyanins, organic acids, fiber, and phenolics, at 500 mg/day. In 2020 the FDA allowed a qualified health claim that 'consuming 500 mg each day of cranberry dietary supplement may help reduce the risk of recurrent UTI in healthy women.' A qualified claim is the category the FDA uses when the evidence is limited and not conclusive, and it applies to cranberry supplements generally rather than to any single brand. The strongest evidence is a 6-month multicenter randomized, double-blind, placebo-controlled trial in 150 females aged 18 to 65 with a history of recurrent UTI, in which 500 mg/day of whole cranberry powder (Pacran) cut the risk of a urine-culture-confirmed UTI by about half (adjusted relative risk 0.48, 95% CI 0.26 to 0.87, p=0.01). In that same trial there was no significant difference in symptomatic suspected UTIs or in culture-confirmed dysuria, so the measured benefit was on laboratory-confirmed infection rather than on how women felt day to day. EFSA was more skeptical and did not approve an EU health claim, citing inconsistency between trials. Honest framing: Pacran is one of the few branded cranberry ingredients with a trial run on the branded product itself, but the wider cranberry evidence has clear limits. The 2023 Cochrane review of 50 studies and 8,857 participants found little or no benefit in elderly people in institutional care (relative risk 0.93), in pregnancy (1.06), or in people with bladder-emptying problems from nerve or muscle conditions (0.97), and no advantage over antibiotics (1.03). Cranberry is not a treatment for an active infection. A urinary tract infection needs medical care, so see a clinician if you have symptoms.

Studied Dose 500 mg/day (1 capsule).
Active Compound Whole Vaccinium macrocarpon (cranberry) fruit powder, standardized to >=1.5% proanthocyanidins (PACs) by HPLC; A-type PACs are the compounds researchers believe drive the anti-adhesion effect seen in laboratory studies.

Benefits

Recurrent UTI prevention in women (FDA-acknowledged)

In a 6-month multicenter randomized, double-blind, placebo-controlled trial in 150 females aged 18 to 65 with a history of recurrent UTIs, one 500 mg capsule a day of whole cranberry powder (Pacran) reduced the risk of a urine-culture-confirmed UTI by 52% compared with placebo (adjusted relative risk 0.48, 95% CI 0.26 to 0.87, p=0.01) and lengthened the time to a first UTI (hazard ratio 0.36, p=0.01). The same trial found no significant difference in symptomatic suspected UTIs, so the effect showed up in laboratory-confirmed infections rather than in symptoms alone. An earlier 6-month trial in 176 sexually active women reported fewer women having at least one UTI on Pacran than on placebo (10.8% versus 25.8%); that trial is not among the studies referenced on this page. The FDA allows only a qualified health claim here, the category it uses when supporting evidence is limited.

Culture-confirmed UTI reduction

The 2025 trial (150 females, 6 months) used urine culture rather than self-report to confirm infections. Culture-confirmed UTI risk was 52% lower on Pacran (adjusted relative risk 0.48, 95% CI 0.26 to 0.87, p=0.01), mean total UTIs were about 59% lower (incidence rate ratio 0.41, p=0.01) and E. coli UTIs were roughly halved (relative risk 0.49, p=0.05). Two things to be straight about: symptomatic suspected UTIs and culture-confirmed dysuria did not differ significantly between the groups, and this is one industry-funded trial rather than a body of independent replication.

Anti-adhesion mechanism (well-characterized)

The leading explanation is that cranberry's A-type proanthocyanidins (PACs) make it harder for E. coli to stick to the cells lining the urinary tract, so more bacteria get flushed out with normal urination. This comes from laboratory and urine-sample work, not from human outcome trials, so treat it as a plausible explanation for the trial results rather than something proven in people. Cranberry is not an antibiotic and does not kill bacteria.

Whole-fruit vs PAC-extract approach

Pacran uses the whole cranberry fruit (not just PAC-isolated extract). This delivers the whole fruit's mix of compounds: PACs plus anthocyanins, organic acids such as benzoic and quinic acid, and other phenolics. Whether the whole fruit works better than an isolated PAC extract is an open question. A 2015 six-month randomized trial in women asked directly whether a high proanthocyanidin content is what makes cranberry work, and the question is still unsettled. Treat whole-fruit superiority as a hypothesis, not an established advantage.

Safety in long-term use

In the 6-month trial the investigators reported no safety concerns, and no significant differences from placebo in blood chemistry, blood counts or urinalysis. That covers 6 months of daily use in adults; longer-term data are limited. Decisions about preventing repeat infections, including whether preventive antibiotics are appropriate, belong with your clinician, and cranberry should not be used in place of a prescribed treatment.

Convenient single capsule daily

Unlike cranberry juice, which means drinking a large volume every day and often comes with added sugar, Pacran provides the amount used in the trials in one 500 mg capsule a day. That makes a 6-month daily routine easier to stick with, though convenience is a practical point and not itself evidence of benefit.

Mechanism of action

1

A-type proanthocyanidin anti-adhesion

Cranberry contains both A-type and B-type proanthocyanidins. The A-type linkages are characteristic of cranberry, and they are the ones researchers think matter. In laboratory work they interfere with the hair-like fimbriae that E. coli uses to attach to the cells lining the urinary tract. B-type PACs (common in many plants) lack this specific anti-adhesion activity.

2

Reduced biofilm formation

In laboratory studies, PACs may interfere with E. coli biofilm formation. This has not been shown to happen in people. Established biofilms are difficult to clear and contribute to recurrent infections; preventing initial adhesion is key to preventing biofilm establishment.

3

Acidification (modest contribution)

Cranberry's organic acids (benzoic, quinic, hippuric) historically were thought to acidify urine and inhibit bacterial growth. Modern research indicates this is a minor contributor — the anti-adhesion effect of PACs appears far more important than pH effects.

4

Hippuric acid antimicrobial effect

Cranberry quinic acid is metabolized to hippuric acid, which has weak antimicrobial activity in urine. Considered a minor mechanism contributor rather than primary action.

Clinical trials

1
Pacran for Recurrent UTI Prevention

Randomized, double-blind, placebo-controlled trial in 176 sexually active women with history of recurrent UTI (≥2 symptomatic UTIs in previous 12 months). Intervention: 500 mg/day Pacran or placebo for 6 months.

176 sexually active women with at least 2 symptomatic UTIs in the previous 12 months.

Randomized, double-blind, placebo-controlled trial in 176 sexually active women with history of recurrent UTI (≥2 symptomatic UTIs in previous 12 months). Intervention: 500 mg/day Pacran or placebo for 6 months. Reported outcome: 10.8% of the Pacran group had at least one UTI versus 25.8% on placebo (p=0.04), with a longer time to a first UTI. Limitations worth knowing: this trial is not among the references listed on this page, so its details are not verified here, and it counted reported infections rather than using the urine-culture endpoint of the larger 2025 trial. Cranberry supplements carry only an FDA qualified health claim, the category the FDA uses when the evidence is limited.

2
Pacran for Culture-Confirmed UTI

Multicenter 6-month randomized double-blind placebo-controlled trial in 150 healthy women with recurrent UTI.

150 healthy women with recurrent UTI

Multicenter 6-month randomized double-blind placebo-controlled trial in 150 healthy women with recurrent UTI. Primary outcome: culture-confirmed UTIs (>10⁸ CFU/L) rather than self-reported UTIs — eliminating self-report bias. Result: culture-confirmed UTI risk was 52% lower on Pacran than on placebo (adjusted relative risk 0.48, 95% CI 0.26 to 0.87, p=0.01), E. coli UTIs were about half as common (relative risk 0.49, p=0.05), time to a first UTI was longer (adjusted hazard ratio 0.36, p=0.01) and mean total UTIs were lower (incidence rate ratio 0.41, p=0.01). Nulls reported in the same paper: no significant difference in symptomatic suspected UTIs or in culture-confirmed dysuria. No safety concerns were reported. Published in the American Journal of Clinical Nutrition in 2025 (Stonehouse and colleagues, PMID 39863114); the study was industry funded.

Side effects and drug interactions

Common Potential side effects

No safety concerns were reported in the 6-month placebo-controlled trial, and adverse events did not differ meaningfully from placebo. Safety beyond 6 months has not been well studied.
Mild gastrointestinal effects rarely reported.
Possible mild urine color change.
Theoretical concern: cranberry contains oxalates — high doses may contribute to oxalate kidney stones in susceptible individuals. The 500 mg capsule provides far less cranberry than juice regimens do, but if you have a history of kidney stones, check with your clinician before starting.

Important Drug interactions

Warfarin — historical concern about cranberry-warfarin interaction (INR elevation) is mostly based on case reports; later controlled studies have found little consistent effect at usual supplement doses. Even so, if you take warfarin, talk to your prescriber before starting and have your INR checked.
Probenecid — theoretical interaction (cranberry acidifies urine, probenecid acts at proximal tubule); clinical significance unclear.
Antibiotics: Pacran is not a treatment for an active urinary tract infection and must not be used in place of prescribed antibiotics. In the 2023 Cochrane review, cranberry products made little or no difference compared with antibiotics for preventing repeat infections (relative risk 1.03, 95% CI 0.80 to 1.33). Anyone with UTI symptoms should see a clinician.
Pregnancy and lactation: cranberry in normal food amounts is generally considered fine, but supplement doses have not been tested for safety in pregnancy or breastfeeding. The 2023 Cochrane review also found no benefit for preventing UTIs in pregnancy (relative risk 1.06, 95% CI 0.75 to 1.50). Ask your obstetric provider before using it.
Children: Pacran itself has not been studied in children; the trials behind this page were in adult women. Cranberry products overall did reduce repeat UTIs in children in the Cochrane review, but that is generic cranberry rather than this branded powder, and a child with a UTI needs medical evaluation.

Frequently asked questions about Pacran® (Whole Cranberry Fruit Powder — Givaudan/Naturex)

What is Pacran?

Pacran is a branded whole-fruit cranberry powder from Givaudan (formerly Naturex), delivering a standardized profile of cranberry's bioactives, proanthocyanidins (PACs), anthocyanins, organic acids, fiber, and phenolics, at 500 mg/day.

What is Pacran used for?

Pacran is researched primarily for Kidney/Urinary Tract and Women's Health. In a 6-month multicenter randomized, double-blind, placebo-controlled trial in 150 females aged 18 to 65 with a history of recurrent UTIs, one 500 mg capsule a day of whole cranberry powder (Pacran) reduced the risk of a urine-culture-confi…

What is the recommended dosage of Pacran?

The clinically studied dose is 500 mg/day (1 capsule). Always follow the product label and check with a healthcare provider for personal advice.

Is Pacran safe, and does it have side effects?

For most healthy adults, Pacran is well tolerated at studied doses. Reported effects can include: No safety concerns were reported in the 6-month placebo-controlled trial, and adverse events did not differ meaningfully from placebo. Safety beyond 6 months has not been well studied. Mild gastrointestinal effects rarely reported. It may also interact with some medications. Pacran is not right for everyone, so check with a healthcare provider first if you are pregnant or breastfeeding, have a medical condition, or take prescription medication.

Does Pacran interact with any medications?

Possible interactions include: Warfarin — historical concern about cranberry-warfarin interaction (INR elevation) is mostly based on case reports; later controlled studies have found little consistent effect at usual supplement doses. If you take prescription medication, check with a pharmacist or doctor before using it.

How strong is the scientific evidence for Pacran?

NutraSmarts rates the evidence for Pacran as Strong (4 out of 5). It is backed by 2 clinical trials and 3 cited references summarized on this page. A higher rating reflects more, larger, and better-designed human studies.

References(3 citations)

Evidence ratings on NutraSmarts are based on the totality of human clinical research, with emphasis on randomized controlled trials, meta-analyses, and systematic reviews. The references below directly support claims made throughout this page.

  1. Stonehouse W, Benassi-Evans B, Bednarz J, Vincent AD Whole cranberry fruit powder supplement reduces the incidence of culture-confirmed urinary tract infections in females with a history of recurrent urinary tract infection: A 6-month multicenter, randomized, double-blind, placebo-controlled trial Am J Clin Nutr. 2025;121(4):932-941. doi: 10.1016/j.ajcnut.2025.01.022.PubMedUsed to support: Directly supports the recurrent-UTI prevention claim: a whole cranberry fruit powder (the Pacran format) reduced culture-confirmed UTIs in women with a recurrent-UTI history over 6 months. Honesty: a single industry-funded trial in 150 people. The benefit was on culture-confirmed infections, while symptomatic suspected UTIs and culture-confirmed dysuria showed no significant difference.
  2. Vostalova J, Vidlar A, Simanek V, Galandakova A, Kosina P, Vacek J, Vrbkova J, Zimmermann BF, Ulrichova J, Student V Are High Proanthocyanidins Key to Cranberry Efficacy in the Prevention of Recurrent Urinary Tract Infection? Phytother Res. 2015;29(10):1559-67. doi: 10.1002/ptr.5427.PubMedUsed to support: A 6-month double-blind randomized trial in women asking whether a high proanthocyanidin content is what makes cranberry work, which supports the case for standardizing PACs. Honesty: it tested generic cranberry fruit powder, not Pacran, and it is a single trial within a mixed literature.
  3. Williams G, Stothart CI, Hahn D, Stephens JH, Craig JC, Hodson EM Cranberries for preventing urinary tract infections Cochrane Database Syst Rev. 2023;11(11):CD001321. doi: 10.1002/14651858.CD001321.pub7.PubMedUsed to support: Honest-context reference: the updated Cochrane review concludes cranberry products produce a modest reduction in recurrent-UTI risk in women and children, but many included trials are small or low-quality. Included to frame the cranberry-UTI evidence as real but limited. The same review found little or no benefit in elderly people in institutional care, in pregnancy, or in people with bladder-emptying problems from nerve or muscle conditions, and no advantage over antibiotics. Its authors state that the evidence does not support cranberry's use in those groups.